A What I Want Podcasting Production http://www.MotivatedEntrepreneur.com Entrepreneurial Business Discussions & Information Our mission at The Motivated Entrepreneur, is to help entrepreneurs achieve success. Our company was founded to serve as an incubator for starting and growing your business. We are here to provide information and guidance, that will aid in fulfilling the goals you set for your company. We want to support entrepreneurship by supplying entrepreneurs with the tools they need to succeed. We can help with Advertising, Public Relations, Marketing, Accounting, Business plans and much more. en-us Copyright: WhatIWantPodcasting.com/MotivatedEntrepreneur.com 2003-2005 Ryan Hoback podcast@whatiwantpodcasting.com entrepreneur, advertising ,marketing ,public relations ,accounting, business, starting a business, management, investing, finance What I Want Podcasting Production Series 1: Business Plans Preparing a business plan is a very detailed process. Make a clear statement regarding the mission and vision of the company. Detail your products and services. Focus on realistic predictions, investors will dismiss any plan that seems to have inflated numbers. You must do accurate market research in order to offer realistic figures. If you would like more information on developing a business plan, please visit the business plan section of our website at www.MotivatedEntrepreneur.com. We can help with Advertising, Public Relations, Marketing, Accounting, Business plans and much more. http://www.motivatedentrepreneur.com/pods/mp3/Motivated_business_plan_preparation.mp3 Fri, 18 Nov 2005 08:00:00 EST 1:41 entrepreneur, advertising ,marketing ,public relations ,accounting, business, starting a business, management, investing, finance What I Want Podcasting Production Series 2: Public Relations A public relations campaign is aimed at promoting the good name of an organization to create greater awareness of the business. Public relations involve promotional planning and media strategies. It involves identifying the characteristics of the target audience and who should receive messages. It defines the characteristics of the media that will be used for the delivery of the messages. Public relations should be seen as a management function in any organization. If you would like more information on Public Relations please, visit the Public Relations Section of our website at www.MotivatedEntrepreneur.com. We can help with Advertising, Public Relations, Marketing, Accounting, Business plans and much more. http://www.motivatedentrepreneur.com/pods/mp3/Motivated_PR_campaign_media_strategy.mp3 Fri, 25 Nov 2005 08:00:00 EST 1:11 entrepreneur, advertising ,marketing ,public relations ,accounting, business, starting a business, management, investing, finance What I Want Podcasting Production Series 3: Marketing Marketing is defined as a process that begins with analyzing and defining a qualified universe of potential users or buyers. It is a process of researching, promoting, selling and distributing a product or service. Cross marketing is an absolutely crucial element to the success of your marketing efforts. Consistency pays off in the marketing world; a company who can consistently present their marketing campaign to the viewing audience will have a much higher rate of effectiveness. Your target audience recognizes brands names that they see on a regular basis, they become familiar with that name or logo. This is the true desired result of a consistent marketing effort; it becomes associated by the target audience with your business. If you would like more information on marketing services please visit our marketing section, at www.MotivatedEntrepreneur.com. We can help with Advertising, Public Relations, Marketing, Accounting, Business plans and much more. http://www.motivatedentrepreneur.com/pods/mp3/Motivated_marketing_services.mp3 Fri, 02 Dec 2005 08:00:00 EST 1:55 entrepreneur, advertising ,marketing ,public relations ,accounting, business, starting a business, management, investing, finance What I Want Podcasting Production Series 4: Business Start-up With proper research, planning and delegation of responsibility, there is no reason your idea, service, or product cannot succeed. In your pursuit towards fulfilling the goals you have laid forth, you must stay focused on the management of your daily routine; however you should always be thinking toward the future. The number-one cause of business failure is a lack of money. Before you start your business, you should have enough capital to see you through the first year or until the business can sustain itself. If you would like more information, please visit the Starting a New Business section of our website, at www.MotivatedEntrepreneur.com. We can help with Advertising, Public Relations, Marketing, Accounting, Business plans and much more. http://www.motivatedentrepreneur.com/pods/mp3/Motivated_Start_up_planning.mp3 Fri, 09 Dec 2005 08:00:00 EST 1:50 entrepreneur, advertising ,marketing ,public relations ,accounting, business, starting a business, management, investing, finance What I Want Podcasting Production Series 7: Sales The sales trail can be slow paced or high-energy; The way to acheive the success we are looking for is cover all the bases. If you would like more information please visit our website, at www.MotivatedEntrepreneur.com. We can help with Advertising, Public Relations, Marketing, Accounting, Business plans and much more. http://www.motivatedentrepreneur.com/pods/mp3/Motivated_The_sales_trail_mix.mp3 Fri, 16 Dec 2005 08:00:00 EST 1:27 entrepreneur, advertising ,marketing ,public relations ,accounting, business, starting a business, management, investing, finance What I Want Podcasting Production Series 8: The commercial application of podcasting Major corporations are just now beginning to see the benefits of podcasting on a national basis. But the best part about this new industry is that it serves the local city and state communities as well, by using nanocasting services. Nanocasting is a model for commercial podcasting based on established media and direct marketing principles. Nanocasting differs from early podcasting by beginning with a clear definition of the target audience, the business model, the revenue model and use of a system specifically developed for targeting commercial audiences called RTS (Really Targeted Syndication). This sort of medium, coupled with this technology, allows businesses to identify consumers, and it gives direct input into their lifestyle preferences, habits, wants and needs. This makes podcasting an extremely viable and quantifiable business tool. If you would like more information on developing a business plan, please visit the business podcasting section of our website at http://www.motivatedentrepreneur.com/articles/Business_Podcasting.shtml or visit our home page at http://www.MotivatedEntrepreneur.com. http://www.motivatedentrepreneur.com/pods/mp3/MotivatedBusinessPodcasting.mp3 Mon, 19 Dec 2005 08:00:00 EST 2:02 entrepreneur, advertising ,marketing ,public relations ,accounting, business, starting a business, management, investing, finance What I Want Podcasting Production Series 9: Developing and Financing a Business on Personal Capital (This episode Features Current News on: Bill Gates Pulling out of the Media Business, Sirius Satellite Breaking 3 Million Subscribers, and Consumer Confidence at its highest since Katrina......In addition, following our business discussion on "Bootstrapping Your Business", we have a musical treat from the up-coming Air Jamaica Jazz & Blues Festival, in Montego Bay, January 26-28, featuring John Legend, Al Green, Shaggy and more.....) Lace them up high ladies and gentlemen; we are getting ready to talk about bootstrapping our organization. In case anyone is wondering what exactly bootstrapping means, it is simple; bootstrapping refers to financing and funding your business without utilizing traditional sources of equity and capital such as bank loans. Credit cards, savings accounts, and retained earnings are just some of the few sources used to bootstrap an operation. What we need to look at is the equity gap and why bootstrapping occurs often in small businesses. First let’s define the "equity gap"; it is the absence of small amounts of risk capital from institutional sources for companies at the seed, start-up and early-growth stages. This arises because the fixed costs of investment appraisal and monitoring make it uneconomic for venture capital funds to make small investments, and also because of the reluctance of banks to make unsecured lending. Now that we understand where this gap comes from, we need to understand how we can approach our company’s financial management in order to implement a successful financial strategy. Cash flow is very important; we may have the ability to sell your product or service, but where will the cash come from if demand outweighs current supply? There is always a time gap between production and accounts being paid, this creates a situation where cash needs to be available in order to sustain operations. I mention this because if we are bootstrapping our operation and we do not have the ability to fall back on a lending institution for short term loans, we must have a clear vision of the situations that are likely to occur 3 to 6 months in advance. Another crucial aspect of "strapping the boot" on our business is efficient use of resources and time. In order to make our operation run as productively efficient and cost effectively as possible, we need to monitor our expenses and make sure we implement clear time guidelines. Our marketing activities should be geared toward guerilla marketing and creative thinking which can produce a greater return on investment with the right campaign. We need to become an avid personal promoter, our business depends on our ability to market our operation to the community we are targeting. When bootstrapping an operation there may not be financial resources available for high level public relation firms and advertising campaigns. This means that every employee, most importantly the president or CEO, should be avidly out promoting the business through different social engagements and word of mouth. The key concept behind bootstrapping is always keeping a close eye on the efficiency of your operations from A to Z. Our financial obligations become much more important when bootstrapping because they need to be monitored with greater detail in order to plan for changes in market and industry trends that could influence our business. Our overhead needs to be kept to a minimum at all times and all our revenue should be diverted back into the company for future growth and stability. We should use cost efficient guerilla marketing techniques to make our target market aware of our company. With a good executive team and attention to detail, bootstrapping can place us in a great position to receive higher levels of capital once we break the risk barrier. If you would like more information on Bootstrapping your business, please visit our website at http://www.MotivatedEntrepreneur.com. http://motivatedentrepreneur.com/pods/mp3/BootStrap_Final.mp3 Wed, 04 Jan 2006 08:00:00 EST 9:46 entrepreneur, advertising ,marketing ,public relations ,accounting, business, starting a business, management, investing, finance What I Want Podcasting Production Series 10: Interactive Podcasting & iTV This week’s brief news topics are: Microsoft’s Origami Project, BYE-BYE Blackberry, Google Loses Ground. Interactive Podcasting is a term that is yet be uttered by the podcast masses. However, in its infant stages it poses a direct threat to the special features market of DVD’s, and as it grows, it will certainly revolutionize the way we view television forever. “Podcasting in my opinion is the genesis of Video Internet Technology. That is, the merging of what we know as the “internet” and current broadcast, cable or satellite programming. It has long been discussed that the internet and television would one day be one in the same. But there has not been much talk into how this transition, into a new future of “Informative Entertainment” or “Intelligent Programming” will develop. Video podcasting has opened the floodgates for internet television to directly compete with traditional broadcast television. Over the next few years, companies like Microsoft and others who have already introduced home T.V. set-top boxes, which will stream internet feeds directly to televisions in your home. This is the birth of home internet television in its purest form. You can read this entire article, at …http://www.whatiwantpodcasting.com/Interactive_Podcasting_2.html http://motivatedentrepreneur.com/pods/mp3/Motivated_Interactive_Podcast.mp3 Wed, 08 Mar 2006 08:00:00 EST 9:45 entrepreneur, advertising ,marketing ,public relations ,accounting, business, starting a business, management, investing, finance What I Want Podcasting Production Series 11: Using Guerilla Marketing Tactics to Promote Your Business This weeks brief news topics are: GM Shares take a HIt After 2 Billion dollar revelation, Google is Forced to Give Up Some Search Data. Guerilla marketing is an unconventional way of performing marketing activities intended to get maximum results from minimal resources. Guerilla marketing is all about creativity and psychology instead of experience, judgement, and guesswork. Because of the lack of resources, small business must use a different set of marketing strategies and tactics than big business. Focus on creative, conceptual ideas that will have a residual lasting effect on your target. Your promotion should make them think of your product or service long after they encountered your marketing efforts. Guerilla marketing is a success if the campaign has a lasting effect and profits spike shortly after. http://motivatedentrepreneur.com/pods/mp3/Guerilla_Marketing.mp3 Mon, 20 Mar 2006 08:00:00 EST 5:03 marketing, business, guerilla marketing, marketing Podcast, marketing Tips What I Want Podcasting Production Series 12: The Market behind Search Marketing The attention that is being paid to search marketing today is absolutely incredible. Advertisers in the U.S. and Canadian market will spend $4 billion dollars this year on search marketing programs. So what market is directly related to the search marketing phenomenon? Web analytics is the answer. Not familiar with this, we will explain further.... http://motivatedentrepreneur.com/pods/mp3/Motivated_Search_Marketing.mp3 Fri, 31 Mar 2006 08:00:00 EST 3:14 marketing, business, guerilla marketing, marketing Podcast, marketing Tips What I Want Podcasting Production Series 13: How to get the most out of your employees This weeks brief news topics are: Apple lets windows run on MACs, NetFlix sues Blockbuster.com. Empowering your employees is crucial to the success of your business....we will explain further.... http://motivatedentrepreneur.com/pods/mp3/Motivated_Empowering.mp3 Sat, 08 Apr 2006 08:00:00 EST 4:27 marketing, business, guerilla marketing, marketing Podcast, marketing Tips What I Want Podcasting Production Series 14: How to get past common road-blocks in business Today’s episode Sometimes we get so overworked that we just can’t see through the fog. We have multiple stimuli which continually push and draw our attention to different places. Sometimes in the midst of all the confusion, pitfalls and setbacks can occur. This is a common problem amongst business owners and it should not be treated lightly…. If you would like more information on overcoming obstacles in business or growing your business, please visit our website at www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Motivated_Overcoming.mp3 Thu, 13 Apr 2006 08:00:00 EST 5:02 Overcoming obstacles, business, overcoming setbacks in business, business pitfalls, growing your business, managing a business What I Want Podcasting Production Series 15: Passion is the drive and motivation behind successful business Today’s episode: I live to create.... I eat, sleep, walk and talk about innovation, creativity and new business. When I get excited about a new venture that I have been developing, I feel the excitement run deep through my body. A feeling of invigoration comes across me. When a new idea comes to my mind, I begin to get happy like a little child opening a present on their birthday. You see, this is passion, and this is what successful business organizations are built on. Passion. Passion is the driving force and inner desire among entrepreneurs and leaders across the world which makes you want to continually pursue going above and beyond. If you would like more information on overcoming obstacles in business or growing your business, please visit our website at www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Motivated_Passion.mp3 Tue, 18 Apr 2006 08:00:00 EST 4:20 Passion in Business, Business Motivation, Corporate Speaking, Entrepreneur Advice, Entrepreneur, Business What I Want Podcasting Production Series 16: Working Together in Business for Higher Profits Today’s episode: All too often in business we try to bring together different pieces of our operations to accomplish a more productive output. In bringing these areas of operation together, we should focus on the most important factor to success, and that is synergy. Synergy can best be defined as the interaction of two or more agents so that their combined effect is greater than the sum of their individual effects. Think of synergy in terms of a bond, whether you think of a chemical bond or a human relationship bond, the desired result is a mutually beneficial bonding. When we bring our marketing and advertising divisions together to talk about the newest product rollout, we want to promote good communication and healthy attitudes If you would like more information on overcoming obstacles in business or growing your business, please visit our website at www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Motivated_Passion.mp3 Wed, 26 Apr 2006 08:00:00 EST 5:09 Synergy, Business, Advertising, Motivation, fostering relationships in business, working together in business, business relationships What I Want Podcasting Production Series 17: How an Entrepreneur Stays Motivated Today’s episode: The other day I was watching a television show when one of the characters recited a line that said "It is improbable, not impossible!" As I heard this phrase I couldn't help but think about the relationship between those words and an entrepreneur's desire to achieve success. Every morning, upon wakening I approach the day with an invigoration toward productively capitalizing on my ideas. As an entrepreneur, I boldly prepare to venture down the road of product development, knowing, there are numerous roadblocks and hazards that are in place to deter me. However, the entrepreneur forges on, and I overcome these obstacles with a smile, and I recite the phrase "It's improbable, not impossible!" If you would like more information on overcoming obstacles in business or growing your business, please visit our website at www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Motivated_Way_of_Entrepreneur.mp3 Fri, 05 May 2006 08:00:00 EST 2:24 BUSINESS, GROWING YOUR BUSINESS, GETTING STARTED IN BUSINESS, BUSINESS STRARTUP, BUSINESS CONSULTANT, ENTREPRENEUR What I Want Podcasting Production Series 18: Developing an Advertising Strategy Today’s episode: Pick up your palette and slap that paint on the canvas...We are about to prepare a masterpiece! Creating an advertising plan is a mix of analytical preparation and creative conceptualization. Who are you trying to reach? What do you want to say to them? How, when and where are you going to reach them? In preparing the guideline or framework for your advertising plan you need to concentrate on defining your target market. You want to look at their age, location, marital status, income, and life stage. Strap down your easel and get ready to develop, is time to begin the creative process and strategy. We want to concentrate on appealing to the needs or wants of the consumers or target base. We need to focus on where people are going to first see our product/service to make an immediate lasting impact. Remember it is all about getting noticed, we need to create ads that resonate on the minds and hearts of our viewing audience. There are numerous forms of advertising media we can use. If you would like more information on overcoming obstacles in business or growing your business, please visit our website at www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Motivated_Advertising.mp3 Thu, 18 May 2006 08:00:00 EST 4:46 Advertising, Advertising plan, Advertising strategy, entrepreneur, Creative process, business, business podcasting, business development What I Want Podcasting Production Series 19: Creating and Developing Big Ideas! Today’s episode: Bigger, bigger, let’s make it even bigger……………..I am talking about ideas, let’s take them, mold them, shape them, and grow them into big successes! I want to talk to you about big ideas today, big ideas are what make the world stand on its feet and say “wow!” What do you remember seeing in your neighborhood, or on television, or on the internet that made you say, “that was great, what a great idea!” Everyone is looking for the next big thing, the next “flu-gen-nocker” that helps you change the way the world uses a certain product or service. This article is for the dreamers, it is for those who strive to accomplish that which others say cannot be accomplished, those who truly have “Big Ideas!” If you are looking for help starting or growing your business, please contact the www.MotivatedEntrepreneur.com If you would like more information on overcoming obstacles in business or growing your business, please visit our website at www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Motivated_ThinkingBig.mp3 Thu, 25 May 2006 08:00:00 EST 4:03 Creating Ideas, business, big ideas, thinking big, business development, business creation, starting a business, developing an idea, creating a business concept What I Want Podcasting Production Series 20: So you’re ready to chart the future of your business, you have conceptualized your vision and you are now ready to plan the budget for your business. Today’s episode: So you’re ready to chart the future of your business, you have conceptualized your vision and you are now ready to plan the budget for your business. This is a big step, and an integral part of business planning which will serve as a very important catalyst toward achieving the goals you have set. The first step you want to take in preparing your budget is to label and identify your objectives behind the budget. Your budget will help you assess the risks and rewards associated with running your business. First you need to determine the objectives or desired results you are seeking from the budget you’re developing. Whether you are to expand and grow your business or determine your return on investment (ROI), preparing a budget will aid you tremendously in structuring your business. Once you have determined your objectives and reasons for preparing your budget, the next step is to gather together all the information necessary to assess and prepare your financials. One good place to start is to list all your accounts, that is, each expense category and how much you will spend on that category for the allotted time frame of your budget. Developing the chart of accounts allows you to begin comparing your numerical data. The next step involves identifying and determining your fixed and variable expenses. Since you have developed your chart of accounts already this is a good reference or starting point, remember, your fixed expenses generally stay the same. Examples are insurance, rent, salaried wages, interest, and office maintenance. When projecting fixed expenses for years ahead, take into account any raises that may be coming to employees or any changes expected in expenses to come. In addition to the fixed expenses, you must determine what your variable expenses will be. Variable expenses are just as they sound, they are expenses that will change or vary depending on sales. Some examples are the cost of goods for resale, as well as the cost of labor in some service industries. In addition, advertising expenses, commissions, and payroll taxes can vary. You should list out the different categories you have deduced to be variable, and then allocate percentages throughout. Once you have determined your variable and fixed expenses, it’s time to look at your expected sales. You will calculate this by multiplying the expected number of sales by the selling price of the product. If you are in a service industry or have a service aspect to your business, you need to determine the expected service income. In determining your income from services you must deduct the expenses involved with those services, from the total revenues they brought in. The resulting number is your income contribution from services. Now it’s time to compare revenue and costs. Total up the fixed and variable expenses, and then add to that your desired gross profit. This number will serve as the benchmark for reaching your desired level of success. Once you have determined the fixed/variable expenses plus your projected gross profit, you need to calculate the revenues. Take your service income contributions that you figured earlier, and then add the revenues from your various product sales. This will result in your total revenue, based on your present outlook. Subtract your (Fixed/Variable + Gross Profit Expectations) from your (Income from Service Contributions + Product Sales) Sometimes resources are enough to cover your desired level of profit, sometimes they are not. By developing a budget, you can make realistic projections and modifications to crucial areas in order to obtain higher profits. In conclusion, preparing a budget allows you to paint a financial picture of your business plan by identifying and researching your fixed; variable expenses you will make it much easier to make better business decisions while evaluating your business profits. If you would like more information on overcoming obstacles in business or growing your business, please visit our website at www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Motivated_Budget.mp3 Thu, 01 Jun 2006 08:00:00 EST 4:48 Preparing a budget, Budgeting your business, business budgets, finance, financial planning, budget, financing a business What I Want Podcasting Production Series 21: Finding investors to bridge the gap between institutional financing and venture capitalists. Today’s episode: Angel Investors (or simply Angels) as defined by Wikipedia are affluent individuals who provide capital for business start-ups, usually in exchange for an equity stake. Unlike venture capitalists, angels typically do not pool money in a professionally-managed fund. However, angel investors often organize themselves in angel networks or angel groups to share research and pool investment capital. If you would like more information on developing a business plan, please visit the business plan section of our website at www.MotivatedEntrepreneur.com. http://motivatedentrepreneur.com/pods/mp3/Motivated_Angel_Investor.mp3 Tues, 13 Jun 2006 08:00:00 EST 6:00 Business, Angel investors, venture capital, Business Advice, investing, growing your business, finding capital, raising investment capital What I Want Podcasting Production Series 22: Fine tuning and committing to your sales pitch. Today’s episode: When someone has an idea that has been developed and nurtured we never want to let that slip away due to negligence. Unfortunately in the business arena, this happens all the time. In the board room, proposals are offered everyday in various industries on new ideas for products and services, and the best choices do not always win. Time and time again, you see the right company losing the bid for services. If you would like more information on developing a business plan, please visit the business plan section of our website at www.MotivatedEntrepreneur.com. http://motivatedentrepreneur.com/pods/mp3/Committing_To_Your_Pitch_Podcast.mp3 Fri, 30 Jun 2006 08:00:00 EST 3:40 Business, Sales pitch, venture capital, Business Advice, sales meetings, committing to your sales pitch, finding capital, closing business deals What I Want Podcasting Production Series 22: Real Estate Podcasting - Sales, Marketing, Publicity and Increased ROI with Podcasting Real Estate Podcasting is slowly trickling into construction builders and real estate companies business models. As the revelation of practical uses for this new medium become more and more apparent to business owners, a new form of online real estate sales begins. Podcasting has gained popularity over the last year at an intense growth rate. The reason for this success, is due large in part to the success of the Apple’s iPod. A name in which no way offers ownership of podcasting to Apple, but it does however give the computer giant, a fantastic product association whenever the word is uttered. Podcasts are now able to be played on a plethora of devices, iPods, Psp’s, Video Cellphones, PDA’s, Pocket PC’s, Ultra Moblie PC’s, Tivo 2, and more. This explosion in accessibility is what is directly making podcasting a viable business tool; directly enhancing and affecting the way internet marketing, sales, and promotions are being used, as well as customizing its uses to any specific business brand or industry. With Real Estate podcasting, the return on investment begins as soon as the first podcast is downloaded. In today’s modern world time is a luxury, traveling is not always convenient, and efficiency is always top priority. Real estate podcasts merge accessibility with efficiency, and convenience with the comfort of buying. Learn more at www.WhatIWantPodcasting.com What I Want Podcasting, is a podcast development firm specializing in helping businesses integrate podcasting into their business models. We offer free no obligation estimates of our services and the fees involved with each project. If you are thinking about developing a podcast for your business, contact our firm, and we will work with you to develop a campaign that produces a good return on your investment. Please contact the associates at www.WhatIWantPodcasting.com for all your business podcasting needs http://motivatedentrepreneur.com/pods/mp3/Real_Estate_Podcasting_Propertycasting_Audio_Information.mp3 Fri, 07 Jul 2006 08:00 GMT 4:57 Real Estate Podcasting, Podcasting New Homes, commercial podcasting, Podcast services, Podcasting Real Estate, Propertycasting, online real estate marketing no What I Want Podcasting Production Series 23: Assessing Risk and Reward in Business All too often in today’s business world the concept of risk, both calculated and spontaneous is often overlooked as the strongest common denominator amongst successful businesses. Now this does not mean that you have to go out and bet everything you have on your idea in order to be successful, in fact, many successful individuals have made their wealth by minimizing risk in various business and financial dealings. The idea here is to be conscious of what type of risk you need to take, in order to receive the reward you are looking for. A good example of high risk takers in business are first time entrepreneurs. When starting a business for your first time it is very natural to have great drive and ambition which pushes you to take great risks. At this stage in development most entrepreneurs have not been burnt or hurt by past business dealings, so they are very eager to try all sorts of new things. This level of risk can be tremendously advantageous to entrepreneurs. This stage offers entrepreneurs the ability to grow very quickly with proper planning and execution of operations through calculated and spontaneous decisions. At later stages in business growth and development it is easy to become more risk adverse as you have a greater grasp on the operation and the pitfalls that can occur. Another example of risk vs. reward you can find in the stock market. When you make the decision that you are going to get into the stock market there are really only two ways to approach it, one being a conservative approach with long term goals in mind, the second being a more aggressive approach where you are looking for a short term play. On one hand you might think that you should buy 10 of the top blue chips stock in the country. It isn’t very risky because you are almost certain you will get a good return from them over the next 10 years or so, but it will produce a nice return in ten years. On the other hand you might decide that you absolutely love this new Hydrogen Fuel Company and what they are doing. You decide that the world is moving towards hydrogen cars and you decided to invest all your money in this company. Now this would be very risky based solely on the fact that you have no established trading history for this company and the hydrogen market is yet to evolve. However, this return could offer you ten times what the blue chips will provide, and this stock potentially could pay it back in 4 years. The concept here is to understand the risk that you are taking, and what the potential downfall will be, as well as the reward. When deciding to go into your own business, you really need to think about the two ideas we just spoke about. Most business owners come out of the gates very “gung-Ho” and want to tackle the world and make their mark as quickly as possible. This type of attitude and motivation is what has driven some of the greatest entrepreneurs of our time and it has become and model for American success. I urge all new business owners to take risks when they first start out, you should always calculate the risk in the beginning stages, but you can’t be afraid to take steps that you don’t feel 100% comfortable with. At the same time 80% of all small businesses do not make it past their first year of operation, so this should be a very clear sign that risks do not always end with the reward you expected and new business owners should take note of this percentage. When running a business and trying to grow your operation, the stock market example is best used to explain your risks vs. reward. When you have established your business and you are looking to expand, think of it has having a lump of money that you are getting ready to invest in stocks. You can either put all the money that you have made working from the ground up into one very lucrative but potential high paying stock, or you can diversify your money into safer stocks with lower returns. As an established business owner you need to find a happy medium between diversifying your business assets and placing them all in one basket. When trying to grow an existing business, it always takes a jolt or kick -start to stir up clouds of excitement about the business. This kick-start can come in the form of a big publicity stunt or major expansion of the business. It can also come from a calculated advertising campaign and targeted business meetings with new clientele. Making the decision as to how risk adverse you should be can be a very tough choice. However, if you understand the risk and reward associated with each side of the situation you will be better equipped to deal with the end result. Business Strategy, Business Risk, Analyzing Business Risk, Business Podcasts, Growing your business, entrepreneur If you are looking to start, grow or expand your business, please contact the associates at The Motivated Entrepreneur, www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Risk_VS_Reward_in_Business.mp3 Tues, 11 Jul 2006 08:00 GMT 4:31 Business Podcast, Business Risk, Business Analysis, Entrepreneur risk, Business management, Growing a business, Financial risk no What I Want Podcasting Production Travel Podcasts ( Travelcasting ) Enhancing your marketing and complimenting your online presence with Travel Podcasts Travelcasting is the commercial application of podcasting for the travel industry. Travelcasting is the distribution and publishing of audio and video feeds, that offer travel information delivered over the Internet, for on demand listening. This is a new step in the evolution of on-demand travel information delivery, making it accessible, informative, useful and appealing. This mix presents the travel industry with a very unique opportunity to reach its audience through this new medium. Those individuals, who are already seeking travel information actively, will use RSS subscription technology built into each podcast feed, to receive information immediately as it is updated by each organization. With one click of a button, a user can subscribe to a feed that may be interesting, and any related information that is ever updated to that feed will be automatically processed to their personal aggregator. An aggregator is able to subscribe to a feed, check for new content at user-determined intervals, and retrieve the content. To take this process one step further, podcasting publishes each feed with the capability to be transferred to any portable audio or video device. So with the growth of the ipod and all the other portable media devices, you have the ability to grab travelcasts and place them on your portable player for listening or viewing. Most users attach their portable players to their computers daily or weekly, and once the player is attached they automatically receive the new travelcast updates. The flexibility of this medium is what will drive the growth of Travelcasting tremendously over the next few years. There are a numerous formats that can be used in developing a travelcast. Virtual audio and video tours, give the power to the listener or viewer to receive on-demand travel tours for their destinations. In addition, podcasts are being placed on portable video devices to offer high-end guests tours of the property when they check-in. The best thing about travelcasting is that the marketing opportunities are endless. With normal media, once a program is developed it only lives for a certain amount of time, and then it goes dormant and no longer exists in society. With podcasting, these feeds can be published to the web so that they will live forever, or until the organization request for them to be removed. Here are some examples of how podcasting will affect the travel industry. The best sales associates for most resorts are travel agents and agencies. Travel agents and agencies rely on each resort to constantly update them with new deals and promotions, as well as supply them with the tools they need to promote the resorts, in order to keep clients satisfied. With podcasting, and its subscription based technology, you can put out audio or video updates of information that you would like the travel agencies to use, and they will receive as soon as it is posted on your server. Another example of its use could be in coordination with existing web pages. Most resorts have numerous web pages which deliver travel information in text format. By providing an audio or video link on that page it gives the user a different and potentially more effective format for receiving the information. So not only can these audio and video feeds be placed on web pages where “one-click” lets you listen or view a travelcast, it can be sent to portable devices as well. This is also a great way to teach your existing users how to start utilizing travelcasting services by easing them into it, fusing your current website with new technology. The options are wide open for the development of travelcast programs that are cutting edge, and highly opportunistic in terms of converting listeners into consumers. The popularity of portable on demand information will grow even greater as wireless internet services continue to flourish across the country. These portable devices will no longer have to be connected to the internet; they will receive information wirelessly as it is updated. In addition, as cell phones and portable devices continue to merge together, the market grows larger. For organizations that have members worldwide, the distribution of company information is very important, and once again this offers each institution a method of on-demand delivery which is convenient to all. Travelcasting can also be used as a direct line of communication, by recording video-casts of company messages from executives for company wide distribution. There are numerous uses for travelcasting, and over the next few years it will explode in popularity. It is beneficial to organizations as well as the consumer, and it will be seen as a great tool in any travel organizations’ operations. ”Every destination has a use for travelcasting; it allows resorts and hotels to give a sneak peek into the wonderful luxuries and amenities it has to offer its guests.” Ryan Hoback says, Chairman of What I Want Podcasting. “It also serves as a great on-site tour guide for large resorts and casinos. You could give audio and video self-guided tours of your entire property with this service.” Hoback adds. Learn more at www.WhatIWantPodcasting.com What I Want Podcasting, is a podcast development firm specializing in helping businesses integrate podcasting into their business models. We offer free no obligation estimates of our services and the fees involved with each project. If you are thinking about developing a podcast for your travel business or resort, contact our firm, and we will work with you to develop a campaign that produces a good return on your investment. Please contact the associates at www.WhatIWantPodcasting.com for all your business podcasting needs http://motivatedentrepreneur.com/pods/mp3/Travel_Podcasting_travelcasting.mp3 Sat, 22 Jul 2006 08:00 GMT 3:52 Travel Podcasting, Travel Podcasts videos, commercial podcasting, Travel videos, online travel marketing, Podcast services, Podcasting travel resorts, Travelcasting, marketing no What I Want Podcasting Production Consistency in Business - The benefits of providing high quality services on a continual basis Consistency in Business All too often in today’s business world consistency is pushed aside for new trends and technology entering the business arena. Although, if you ask most executives what they value most in their service providers, it is most likely consistency. The same thing often rings true when dealing with employees. Employees want their company to treat them equally amongst their peers, and with the same level of respect they deserve on a consistent basis. When you begin to form a relationship with one of your client’s, it is very important that you put a great effort into understanding your client’s needs and approach to business. The better grasp you have of your client’s needs, the easier it becomes to start devising a solution for them. Firms that can offeJulaluable solutions on a routine basis are always going to thrive in the commercial marketplace. The reason for this is due largely in part to their level of consistency. Consistency can be defined as “ the property of holding together and retaining shape”. In business, maintaining shape and holding together your organization, is crucial to successful operations. The more we concentrate on improving our operation and the efficiency of our work habits, the more consistent our over all model becomes. If you are looking to start, grow or expand your business, please contact the associates at The Motivated Entrepreneur, www.MotivatedEntrepreneur.com Business consistency, reliability in business, forming long lasting relationships with clients, business synergy, synergy in business http://motivatedentrepreneur.com/pods/mp3/Consistency_in_business.mp3 Wed, 2 Aug 2006 08:00 GMT 1:55 consistency in Business , reliability in business, forming long lasting relationships with clients, business synergy, synergy in businessmarketing no What I Want Podcasting Production Planning for Growth in Business - Building your business Consistency in Business Your business is doing great and your clients have never been more satisfied. You see a broad horizon ahead and you are ready to start charting your course for continued success. So now its time to start planning for growth. Get out that business plan you pushed aside hopefully not too long ago and let’s start to work with it. The first step in preparing for growth is to chart out the type of growth or success you expect or would ideally like to accomplish. From here you can begin to structure the size and scope of the operational activities you may have to undergo during the process. When preparing for growth we need to keep a close eye on our financial balances, this way we are prepared for the impact of a sudden influx of expenses. Growth can bring about added pressures that stem from the financing of expansion and the tightening of cash flow. You should always be aware and prepared to strap down things financially when attempting to grow your business. In planning for growth we want to look for opportunities in expanding markets. That is, looking for new viable solutions we may have in other areas of operations that we may be able to draw additional revenue from. We should look at our current target market and product, to assess how our services and/or products can extend their reach. There are several ways of growing your business by making your product or service available to new pools of customers. In today’s society we move at an incredibly fast pace and with this fast pace comes a continually evolving environment. When we consider the wide-spread integration of high level technology globally, the best may be yet to come. So make sure you welcome new technology options as beneficial business tools that bring about growth and change. It is important to choose the expansion method that best fits your company's product or service, your strengths and weaknesses as a business owner, and the limitations of cash, credit and existing resources. A growth strategy should always rely on good planning and careful execution. If you are looking to start, grow or expand your business, please contact the associates at The Motivated Entrepreneur, www.MotivatedEntrepreneur.com Business consistency, reliability in business, forming long lasting relationships with clients, business synergy, synergy in business http://motivatedentrepreneur.com/pods/mp3/Planning_for_growth_in_business.mp3 Wed, 13 Aug 2006 08:00 GMT 2:41 Growing your business , planning growth in business, Building your business, growth planning strategies for business,business expansion, expanding markets, finacial preparation no What I Want Podcasting Production M.E. Business News- Forbes Sells Minority Interests, Clear Channel Profits fall Forbes Inc., the publisher of Forbes magazine and Forbes.com, announced Monday that it had sold a minority stake in its key media properties to Elevation Partners, a $1.9 billion private equity fund with offices in New York and Menlo Park, Calif. It is the first time that the 89-year-old, family-owned company had sold a major stake to an outside investor. Elevation, which counts U2 front man Bono as a co-founder and partner, will be a key minority partner in Forbes Media, a newly formed company that will comprise Forbes magazine, Forbes.com, the company's radio and video operations, conference business and specialty newsletters. Other Forbes properties, such as American Heritage and American Legacy magazines, will remain with the Forbes family. Radio titan Clear Channel Communications on Tuesday said second-quarter profit fell 11%, hurt by higher expenses, though revenue increased during a difficult period of transition for the industry. Clear Channel said net income fell to $197.5 million, or 39 cents a share, from a profit of $220.7 million, or 40 cents a share, in the year-ago quarter. Expenses at the company's radio division rose by $34.1 million compared to the year-ago quarter, due to higher costs for programming, sales and distribution initiatives, as well as expenses related to stock-based compensation. If you are looking to start, grow or expand your business, please contact the associates at The Motivated Entrepreneur, www.MotivatedEntrepreneur.com Business consistency, reliability in business, forming long lasting relationships with clients, business synergy, synergy in business http://motivatedentrepreneur.com/pods/mp3/Motivated_Business_News/Forbes_Sells_minority_interests_to_elevation_Clear_channel_profits_fall.mp3 Mon, 14 Aug 2006 08:00 GMT 2:41 business news podcast,Forbes sells minority interests to elevation and bono, forbes sells sahres, clear channel profit falls, clear channel profit, forbes shares, forbes magazine, no What I Want Podcasting Production M.E. Business News- Palm is unveiling new Treo in September Handheld computer and phone maker Palm Inc. is to unveil the latest version of its Treo smart phone next month as it attempts to revive sales hit by tough competition and problems with previous models. "The announcement is going to be made in the UK on September 12, and we will give all the details then but at the moment all we are saying is that it will be out before the end of the year," said a Palm spokeswoman. A September or October release is seen by analysts as vital for any firm hoping to cash in on the all-important Christmas period as they vie for shelf space with rivals' products. Any later than that and stores and Web sites are likely to have already made decisions about what to stock their shelves with ahead of the key trading period. http://motivatedentrepreneur.com/pods/mp3/Motivated_Business_News/Palm_will_unveil_new_treo_in_september.mp3 Tues, 22 Aug 2006 08:00 GMT 2:10 business news podcast,Palm is unveiling new Treo in September, new treo phone, treo, palm trep, new palm phone in september no What I Want Podcasting Production Staying on track with your vision while developing your business A lot of entrepreneurs start out with great ideas and big expectations, yet they completely underestimate the bumps and turns they will encounter along the way. This results in a lot of great ideas falling to the side, because those who initially conceptualized the idea did not have what it takes, to stick with it. You see, one of the most common traits of successful entrepreneurs, is they all had times in their lives where they could have easily given up on their ideas due to overwhelming pressures. However, great innovators understand that not only will the road not be easy, but that those who are willing to encounter and deal with the problems that come their way, will ultimately build a much stronger and secure future for their vision. When building and growing your business you will undoubtedly see times when it seems that you are just about to break or bust at the seams due to the pressure. These times usually are a direct reflection of the long and hard hours that are being poured into the idea and the frustrations that arise from not achieving perfection, which was set in our minds. In times when we feel discouraged or without energy and zest for our business, we need to look within ourselves back to when we first thought of the idea. We need to remember the buzz that first came across our bellies as well as the enthusiasm we had the first time we told our ideas to someone and they got excited. These types of business rewards are what continues to drive the entrepreneur to push forward and forge through tough times. Every business has its period of lulls and times where things just don’t seem to move at the speed you would like. In times like these we need to keep ourselves motivated, by remembering that the success comes with the ability to persist and and focus on the long terms goals you have set. Vision in Business, Growing your business, business growth, business dedication, motivation in business Visit http://www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Sticking_to_your_vision_for_your_business.mp3 Mon, 4 Sep 2006 08:00 GMT 2:10 Motivated Entrepreneur, entrepreneur in business, business drive,Vision in Business, Growing your business, business growth, business dedication, motivation in business no What I Want Podcasting Production The Successful circumvention of cable and satellite Apple may have successfully circumvented traditional cable and satellite networks by bringing interconnectivity of personal media to the living room. This is something Microsoft has been trying to do for quite some time. Job's success with the marketing and sales of the ipod coupled with the fast growth of podcasting has led to a new organic audio and video marketplace that doesn't rely on traditional distribution sources. Combined together the iPod and podcasting will now effectively become its own independent free internet cable network, thanks to Apple's iTV due for release in Q1 of 2007 for $299.00. With a direct link to the living room of potentially 50 million iTunes and iPod owners, the market for podcasting should become extremely competitive and begin to resemble traditional cable and satellite networks in the early days. The very noticeable difference being that podcasting will allow independent producers and individuals to compete in a market with corporate giants where theoretically anyone who develops programs or content that is popular enough can place sponsorship and begin earning revenues from their subscriber and viewer base. These podcast markets have started developing over the past year, and the audio market is beginning to build a solid foundation. The video podcasting market is really non existent so far. There are independent podcast producers and corporate giants who are placing existent sponsors into podcast placements deals; however there is no viable open market yet to develop for independent and individual podcast producers; like some suggest "ad sense" did for Google and Ebay has done for everyone. As these markets continue to grow and evolve, and as media buyers begin to allocate more of their budgets for podcast and video over the net placement, we will see the first step in the segmentation of mass media into geographic and niche markets as so many people have spoken of. The same way Apple put podcasting on worldwide radar last June with its integration into iTunes; "code name iTV" will change the development and distribution model for media moving forward. The actual product will have to concentrate on the clarity of the picture that is received on the TV set, because this will be the most scrutinized area for users. The concept of integration is a fantastic; it’s just the speed of the technology that will make the user doubtful if at all. With the track record of Apple media related products, I imagine this device will end up surpassing initial expectations, eventually becoming a regular fixture in 5-10% of homes across the US in the next 14-18 months. The hardware works with iTunes which works on a PC or a Mac so the market in a sense, is gigantic. In fact you do not even have to own an iPod to use "iTV"; it works in conjunction with your computer and an 802.11wireless connection. This gives the device a reach into 90% of the homes in the United States with broadband internet connections. Again I see a new era rushing towards us for segmentation of markets in media. Whether these markets are new or fragments of existing ones, they present potential for a wide array of new media ventures in a social media web 2.0 world. Apple itv, video over the internet, video over the net, the circumvention of cable and satellite, opening the living room to podcasters, entrepreneur Visit http://www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/apple_itv_opens_living_rooms_for_podcasters.mp3 Fri, 15 Sep 2006 08:00 GMT 3:52 entrepreneur, Apple itv, video over the internet, video over the net, the circumvention of cable and satellite, opening the living room to podcasters, video podcasting no What I Want Podcasting Production The web 2.0 world is combining omni-media strategies with social media habits and tendencies The web 2.0 world is combining omni-media strategies with social media habits and tendencies. In between these lines of media development there is a crossroad of technology waiting to fuse together and form a new brand of commercial application and industry. The growth of tagging, blogging, podcasting and video over the internet has brought together a new mixture of elements that are leading the charge for a new shape of micro market applications. These elements are allowing users and producers; the ability to utilize more enriched strategies for commerce based on social tendencies, desires, and requests. When choices and decisions by a user allow a content distributor to develop and distribute their material with greater effectiveness and reach, this creates an opportunity for tremendous branding and association. The resulting loyalty and affiliation to the brand or campaign becomes very “sticky”, users and viewers place greater value in the name associated with the content and remember the material with greater retention. So how does a successful internet video show, audio podcast, or interactive advertisement, utilize social media tools to further enhance their product or campaign?...This question is still being answered as new tools evolve, however, it is very apparent that the right mix of these elements will result in a campaign that is tremendously successful with great brand appreciation and practical sustainability. Let’s break this down real quick; we’ll start with interactive advertisements. Interactive Advertisements Ads in the omni media world need to resonate and convert users, regardless of the platform of presentation. Interactive advertising revolves around placement, intuitive adaptation, and brand synergy. Interactive ads fuse media producers, content distribution strategies, and behavioral re-targeting metrics together to offer a deep targeted reach. Social Media Social media is allowing individuals to share opinions and propagate comments, ideas, articles, etc. around the internet. This has opened up the space to “tagging”, “bookmaking”, and next generation “photo/video sharing hangouts” like MySpace, Facebook, and others which dominate the internet traffic markets. The social media culture has risen quickly on the strength of its optimization power and ability to disseminate information across a wide geographic and demographic landscape almost instantaneously. These social media tools are quickly developing into a crucial building block in the internet landscape of website promotion, finding their way into websites, videos, and podcasts with great effectiveness. Omni-Media Delivery and Access The current omni media market includes a wide array of developments in audio, video, and computer generated productions that can be delivered across multiple platforms. The race to access and utilize the platforms for distribution has been heating up and the everyday individual is benefiting from the unprecedented access to media information at their request. Producers and developers alike are be benefiting from the analytics of measurement and interactivity that comes with building revenue streams based on targeted ad campaigns. It is opening new segmented markets (i.e. “Long tail”) as well as major media markets for content digestion. With the access to social media tools and interactive advertising strategies, content producers who have quality productions, popular concepts and/or social “likeability” will be able to monetize their ventures based on the rich nature of their product offering. As we look to integrate new delivery strategies to the market, the market continues to present us with new means for consumption and new standards for promotion. This mix is very beneficial to the open free market because it offers itself to each individual, allowing choices to be considered based on needs, wants and requests. It is up to commercial society to figure out the best application, integration, and utilization of these concepts to increase its value. Interactive advertising, web 2.0, broadcast 2.0, social media, omni media, podcasting, what i want podcasting, broadcast 2.0, tagging, Interactive Advertising is the way of the Future Visit http://www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/what_a_wonderful_web_2_0_world.mp3 Mon, 25 Sep 2006 08:00 GMT 5:11 Interactive advertising, web 2.0, broadcast 2.0, social media, omni media, podcasting, what i want podcasting, broadcast 2.0, tagging, Interactive Advertising is the way of the Future no What I Want Podcasting Production Dynamic Ad Insertion Today my thoughts revolve around the integration of Dynamic Ad Insertion, the practicality of its use in Audio, and the dilemmas with Video. As we know in the podcasting world, dynamic ad insertion is becoming a hot topic for many advertisers as well as podcasters. Companies like Kiptronic and others are beginning to use MP3 concatenation, mixed with advertising placement to build business models. And if you ask me, it’s a good model as long as they can place quality advertisers.As a network owner, placing sustainable advertising is the toughest practical element of the business. The real value that comes from these companies is the ability to place advertisers with the podcast masses. Actually, a better statement would be; “Real value comes with these firms having the ability to place quality sustainable advertisers”. In researching Dynamic Ad Insertion for Audio you realize that although it is not exactly “simple”, it is also not that difficult to implement effectively. It really comes down to watching your data and bit rates, normalization, encoding, and being careful with your meta data. Obviously some user experiences on different platforms and devices may require some tweaking, but for the most part this is the science.With Video, we run into problems with the different types of media formats. Obviously mp3 is the standard for audio, which makes it much easier to develop. With video we are faced once again with cross media formats, where we must approach each project differently based on its viewing platform. Flash has the market share as we all know on traditional computers and laptops, but there is no established standard for portable media. Windows continues to thrive in the pocket pc and cell phone market, but it is not as flexible as flash. Mpeg is by far the most popular and scalable format for different portable media platforms; and the choice for use in video podcasting, but is yet to be adopted by everyone. So if you are strictly focusing on Mpeg for podcasting you might be “okay”;but there are still some small problems currently with attempting to dynamically insert ads. If the podcasts are to be played on the Video ipod, some of the MP4 files won’t read properly, this is also true for other portable devices. So for those who are interested in the podcast market, as I am, we need a little better functionality to place confidence in this. At the same time, what if your media mix is 60% podcasts and 40% online viewers, what do you do? This brings us back to the current conundrum……Do you stick with flash because of the reach it has, and wait for better “telescoping” or “dynamic applications” to emerge? Or do you start tackling the issue based on all media formats? Our viewing audience is currently about 70% podcast and 30% otherwise, and with the burst of video online, and iTV growing quick, we want to cover all formats. We have shows that are already syndicated on websites where they stream our files using .wvx, Then we have other websites which syndicate our content using, .mov and QuickTime applications. Now with the growth of MySpace and YouTube, if you want others to aggregate your videos, flash may be the way to go. So this brings me back to my previous post from a few days ago, who will unify the portable media market? Flash lite, MPG, or something else…. (we know apple isn’t going the flash route)? How do you go about developing a Dynamic Video Ad Insertion model for business on multiple platforms? (The Article) http://www.whatiwantpodcasting.com/portable_media_market_file_format_standards_for_distribution.html Either way, content producers and podcast/video networks like ours, are very interested in finding some sort of homogenous approach to this. As for now, I will develop dynamic applications for all the major media formats (although this is not very time efficient) and concentrate on reaching the largest audience possible through the wide array of frameworks that exist? Any one else have thoughts on this? I hope this won’t be too much of an issue as more of the market demands some form of unification. Visit http://www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Dynamic_Video_Advertising_insertion.mp3 Tues, 03 Oct 2006 08:00 GMT 4:42 Dynamic Video Advertising, Dynamic Advertising, cross platform video advertising insetion, dynamic insertion of advertisng for video Podcasting, interactive advertising, interactive advertisements, video over the internet, broadcast 2.0 no What I Want Podcasting Production Google grabbed You Tube this week, and ATT snatched up BellSouth Google's $1.65bn deal with YouTube has significantly boosted Google's presence in the booming video sharing market - its own Google Video service is tiny by comparison. However, MySpace regards YouTube as a direct competitor. YouTube gets a substantial share of its audience from MySpace users who link to the video site from their profile pages. YouTube claims that fewer than 20% of video views on its site come from MySpace; however, the News Corp chief operating officer, Peter Chernin, told investors recently that 60-70% of YouTube traffic comes from MySpace. MySpace has reportedly considered cutting links to YouTube. Atlanta-based BellSouth (NYSE: BLS) and San Antonio, Texas-based ATT (NYSE: T) first announced the $67 billion deal in March. Today, the deal is estimated to be worth nearly $80 billion. The merger will streamline the ownership and operations of Atlanta-based Cingular Wireless LLC, which ATT and BellSouth own together. tags : entrepreneur podcasts, Google, You Tube, AT&T, Bellsouth, Google Merger, You Tube Dynamic Advertising, 67 billion dollar deal Visit http://www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Google_Grabs_You_Tube_AT_T_grabs_bellsouth.mp3 Tue, 10 Oct 2006 08:00 GMT 3:05 entrepreneur, Google, You Tube, AT&T, Bellsouth, Google Merger, You Tube Dynamic Advertising, 67 billion dollar deal no What I Want Podcasting Developing the Plan For Excellence in Your Buisness Every entrepreneur strives for their own levels of excellence within thier business. You set goals and develop management plans that help to guide you along the way. Business excellence is achieved by hard work, motivation and dedication. tags : entrepreneur podcasts, Business excellence, building excellence in business, striving for excellence in business, develop mangement plans Visit http://www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Building_excellence_in_your_business.mp3 Sun, 15 Oct 2006 08:00 GMT 4:55 entrepreneur podcasts, Business excellence, building excellence in business, striving for excellence in business, develop mangement plans no What I Want Podcasting Yahoo and CBS sign internet station deal/ FCC opens ways for video on cellphones Yahoo will sell ads linked to the 16 CBS-owned stations' reports on a national basis and the companies will split the revenue, executives from the companies said. The spots, which will appear on Yahoo's news pages for each station's market, will play before the reports, and viewers won't be able to skip them. The CBS-Yahoo partnership will be an interesting test case for how TV stations adapt to the new world order, said Len Ostroff, CEO of online video ad provider Rovion and a former TV station executive with the Sinclair Broadcast Group. Tags; CBS , Yahoo, Rovion, FCC opens up for Video on Cellphones Visit http://www.MotivatedEntrepreneur.com http://www.motivatedentrepreneur.com/pods/mp3/Yahoo_cbs_INternet_stations_fcc_eases_path_live_video_celphones_.mp3 Thu, 19 Oct 2006 08:00 GMT 2:13 entrepreneur podcasts, CBS , Yahoo, Rovion, FCC opens up for Video on Cellphones no What I Want Podcasting Focusing your attention on your own thoughts for business gain In this episode we take a look at the power of your own personal thoughts. Self motivationa and confidence are a part of being driven by your inner thoughts, the thought that make you want to accell and succeed in life. we need to harness these thoughts and utilize our own persoanl time, for business gains. Tags: Power of your own thoughts in business, entrepreneur podcasts offer advice, entrepreneur, business podcasts Visit http://www.MotivatedEntrepreneur.com http://www.motivatedentrepreneur.com/pods/mp3/power_of_your_own_thoughts_in_business.mp3 Tue, 24 Oct 2006 08:00 GMT 1:49 Power of your own thoughts in business, entrepreneur podcasts offer advice, entrepreneur, business podcasts no What I Want Podcasting Production Motivational I wanted to take a quick moment to talk to everyone about striving for greatness in your profession. Everyday I wake up and think to myself, "What can I do today that will set myself apart from yesterday, what can I do to excel today?" Everyone can dream big, but not everyone takes those dreams and makes them a reality. This is a big quality contained with the definition of greatness. The best part is; everyone has the ability to dream, therefore everyone has the ability to become great! If you would like more information please visit our website, at www.MotivatedEntrepreneur.com. We can help with Advertising, Public Relations, Marketing, Accounting, Business plans and much more. http://www.motivatedentrepreneur.com/pods/mp3/Motivated_Striving_for_greatness.mp3 Mon, 06 Nov 2006 08:00:00 EST 2:28 entrepreneur, advertising ,marketing ,public relations ,accounting, business, starting a business, management, investing, finance What I Want Podcasting Production Motivated Entrepreneur Business News - Verizon Seeks Deal with You Tube Verizon wireless is reported to be in talks with You Tube over a video sharing and distribution deal for the cellular carrier. Verizon has focused heavily on its V-cast service these past two years. Verizon sees the user generated content market to be a viable revenue source for its platform. We expect if the deal goes through to see exclusive bits of content from You Tube offered to Verizon users for a small cost. Verizon has been actively searching for content for their V-cast service that is outside the traditional media markets. They signed a deal with director John Landis to offer short films through JibJab. Tags: Verizon deal You Tube, Verizon, You Tube, You Tube deal with Verizon Wireless http://www.motivatedentrepreneur.com/pods/mp3/Motivated_Business_News/Verizon_seeks_deal_with_you_tube.mp3 Mon, 08 Nov 2006 08:00:00 EST 2:06 Verizon deal You Tube, Verizon, You Tube, You Tube deal with Verizon Wireless, entrepreneur podcasts What I Want Podcasting Production Motivated Entrepreneur Business News - Ipods Plug Into Airlines Seats - GE and Hitachi form a Nuclear Alliance Apple Computer Inc., maker of the top-selling iPod, has teamed up with six airlines so passengers can watch videos stored on the devices from seat-back monitors. United, Continental, Delta, Air France, Emirates and KLM will offer iPod connections on flights starting in mid-2007, Apple said Tuesday. The company also said it is working with Panasonic Avionics Corp. to bring the technology to more airlines. The plan, announced the same day Microsoft Corp. released its rival Zune player, builds on Apple's push to extend the iPod's lead in the digital entertainment market. More than 70 percent of 2007 model U.S. automobiles offer iPod connections, and there are more than 3,000 accessories made for the players. This move marks another moment where Apple is loking to increase its already deep market penetration. Tags: Ipods on Airlines, GE and Hitachi form nuclear alliance, motivated entrepreneur business news http://www.motivatedentrepreneur.com/pods/mp3/Ipod_on_Airliners_and_GE_and_Hitachi_form_nuclear_alliance.mp3 Mon, 08 Nov 2006 08:00:00 EST 2:45 Ipods on Airlines, GE and Hitachi form nuclear alliance, motivated entrepreneur business news, entrepreneur podcasts What I Want Podcasting Production Advertising Advertisements need to stand out and grab the viewer's attention. Advertising is a form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future. Effective ads are well designed, so spend time considering your target audience before you go to the drawing board. If you would like more information, please visit the Advertising section of our website, at www.MotivatedEntrepreneur.com. We can help with Advertising, Public Relations, Marketing, Accounting, Business plans and much more. http://www.motivatedentrepreneur.com/pods/mp3/Motivated_traditional_advertising.mp3 thu, 22 Mar 2007 08:00:00 EST 1:02 entrepreneur, advertising ,marketing ,public relations ,accounting, business, starting a business, management, investing, finance