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Traditional Advertising
By Ryan M. Hoback
07/25/06, 07:00
• Advertisements need to stand out and grab the viewer’s attention. Advertising is a form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future.
• Effective ads are well designed, so spend time considering your target audience before you go to the drawing board.
• Your goal is effective advertising at a reasonable price.
• The key to this type of advertisement is running the ad for an extended period of time. Continued exposure creates a connection between your message and company products for the consumer.
• IN order to maximize exposure you need to use different channels such as Newspapers, Billboards, Flyers, Bus Stops, Radio and T.V.
For more information on Advertising, please visit our advertising section or browse our PR articles located in the latest headlines and news archive.
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