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www.motivatedentrepreneur.com Articles All too often in business we try to bring together different pieces of our operations to accomplish a more productive output. In bringing these areas of operation together, we should focus on the most important factor to success, and that is synergy. Synergy can best be defined as the interaction of two or more agents so that their combined effect is greater than the sum of their individual effects.
Think of synergy in terms of a bond, whether you think of a chemical bond or a human relationship bond, the desired result is a mutually beneficial bonding. When we bring our marketing and advertising divisions together to talk about the newest product rollout, we want to promote good communication and healthy attitudes. The reason being, when good communication is used to deliver a message coupled with a healthy attitude, the impact of the delivery is much more effective and residual. In turn, the receiver will respond with a genuine comment that directly relates to the topic being discussed, thereby good synergy is formed and an instant brainstorming session of productive ideas is created. Another example of good use of synergy in business is through the relationships you foster with the affiliates of your organization. Let’s suppose you own a car wash business, and you constantly have to reorder soap. The price you pay is too high in your opinion and it takes two days for delivery. Now there is another soap distributor who has just moved into the area who is slightly smaller, but would like to do business with the car wash. This supplier will give you the same soap at a 25% discount if you display a sign at the car wash that advertises his soap. This is a no-brainer, since soap is a primary expense in your business, you would be happy to cut your cost by 25%. In addition the new supplier can advertise his new product at no cost to him. Once again, this is an example of synergy working for both owners of each business. They combined their locations and services and the result was a superior arrangement for both of them. The importance of concentrating on forming strong synergy amongst areas of operation in business is directly related to maximizing productivity and efficiency. The better synergy two elements have together, the more productive and efficient those operations will run. The more efficient and productive an operation is run, the more profits will result. © Copyright 2004-05 by www.motivatedentrepreneur.com |
