P.R. Campaign

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Media Strategies
P.R. Campaign
By Ryan M. Hoback
06/07/06, 02:59

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• A Public Relations campaign is aimed at promoting the good name of an organization to create greater awareness of the business.

• Public relations involve promotional planning and media strategies.

• The term media strategy was created by the advertising industry and is concerned with how messages will be delivered to consumers.
• It involves identifying the characteristics of the target audience and who should receive messages. It defines the characteristics of the media that will be used for the delivery of the messages

• Promotion is the mechanism whereby information about the product offering is communicated to the customer and includes public relations, advertising, sales promotions, and other tools to persuade customers to purchase the product offering.

• Often, public relations are conducted through the media that is, newspapers, television, magazines, etc.

• Public relations should be seen as a management function in any organization.

For more information on Public Relations, please visit our Public Relations section or browse our articles located in the latest headlines section and news archive.