The web 2.0 world is combining omni-media strategies with social media habits and tendencies. In between these lines of media development there is a crossroad of technology waiting to fuse together and form a new brand of commercial application and industry.
The growth of tagging, blogging, podcasting and video over the internet has brought together a new mixture of elements that are leading the charge for a new shape of micro market applications. These elements are allowing users and producers; the ability to utilize more enriched strategies for commerce based on social tendencies, desires, and requests. When choices and decisions by a user allow a content distributor to develop and distribute their material with greater effectiveness and reach, this creates an opportunity for tremendous branding and association. The resulting loyalty and affiliation to the brand or campaign becomes very “sticky”, users and viewers place greater value in the name associated with the content and remember the material with greater retention.
So how does a successful internet video show, audio podcast, or interactive advertisement, utilize social media tools to further enhance their product or campaign?...This question is still being answered as new tools evolve, however, it is very apparent that the right mix of these elements will result in a campaign that is tremendously successful with great brand appreciation and practical sustainability.
Let’s break this down real quick; we’ll start with interactive advertisements.
Interactive Advertisements
Ads in the omni media world need to resonate and convert users, regardless of the platform of presentation. Interactive advertising revolves around placement, intuitive adaptation, and brand synergy. Interactive ads fuse media producers, content distribution strategies, and behavioral re-targeting metrics together to offer a deep targeted reach.
Interactive advertising, Interactive Advertisements
Social Media
Social media is allowing individuals to share opinions and propagate comments, ideas, articles, etc. around the internet. This has opened up the space to “tagging”, “bookmaking”, and next generation “photo/video sharing hangouts” like MySpace, Facebook, and others which dominate the internet traffic markets. The social media culture has risen quickly on the strength of its optimization power and ability to disseminate information across a wide geographic and demographic landscape almost instantaneously. These social media tools are quickly developing into a crucial building block in the internet landscape of website promotion, finding their way into websites, videos, and podcasts with great effectiveness.
Social Media
Omni-Media Delivery and Access
The current omni media market includes a wide array of developments in audio, video, and computer generated productions that can be delivered across multiple platforms. The race to access and utilize the platforms for distribution has been heating up and the everyday individual is benefiting from the unprecedented access to media information at their request. Producers and developers alike are be benefiting from the analytics of measurement and interactivity that comes with building revenue streams based on targeted ad campaigns. It is opening new segmented markets (i.e. “Long tail”) as well as major media markets for content digestion. With the access to social media tools and interactive advertising strategies, content producers who have quality productions, popular concepts and/or social “likeability” will be able to monetize their ventures based on the rich nature of their product offering.
As we look to integrate new delivery strategies to the market, the market continues to present us with new means for consumption and new standards for promotion. This mix is very beneficial to the open free market because it offers itself to each individual, allowing choices to be considered based on needs, wants and requests. It is up to commercial society to figure out the best application, integration, and utilization of these concepts to increase its value.
Interactive advertising, web 2.0, broadcast 2.0, social media, omni media, podcasting, what i want podcasting, broadcast 2.0, tagging, Interactive Advertising is the way of the Future |
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