With the miniaturization of media devices and the popularity of on demand content for portable devices, the need for a cross platform media format has become crucial to the capitalization and monetization of the omni-media market. Currently in the computer and laptop world, Flash is the most prevalent format with Java, Windows Media, Quicktime and Real rounding out the top 5.
If you own a new PocketPc or web smart phone with video capabilities you can watch full length video TV shows, podcasts and news programs as they happen live or on demand with a .wvx or .wmv file. Eventually Apple will release the long awaited "Wireless Ipod"; this will undoubtedly use Mpeg and Quicktime standards, so if you are a big Apple or iPod enthusiast you will be using those formats. If you own a cell phone that is not windows enabled you most likely have to use another media player for now, which once again re-affirms the need for a standardization of formats for portable distribution markets.
With the announcement of Flash Lite 2.1, which debuted recently for an upcoming release on the windows mobile based phones, you have the video capabilities. With the shift in technology moving towards accessibility of content at anytime and anywhere, if Flash can continue to make its mark in the portable media market it will dominate the media application landscape for a long time. The array of portable devices and cell phones on the market require different sets of standards to operate efficiently on each platform. Flash has done a good job of acquiescing to the demands of cross platform development and has thrived to date. (For those who have not seen the most recent article in Business 2.0 on Adobe, I recommend it http://www.Business2.com).
A Major focus currently centers on codecs and compression technology. Equally important is the call for greater dimension/resolution adaptation (truly lossless media conversion) that allows the clarity of picture not to be altered when played on different devices. This will become paramount in developing standards for cross platform distribution to ensure a high level of consumer confidence and spur market growth accordingly.
In the next 12-24 months the demand for consumption of media on new electronic platforms will incredibly high; the company who can integrate media format standards amongst multiple device platforms will open the door to its true market potential. Whether the standard becomes Flash, a version of Mpeg, or some other variation; it will allow for the eventual unification of a market where producers, content distributors, and corporate media aggregators have access to anyone with wireless device technology regardless of what platform the device uses. Very powerful stuff!
As a producer, distributor, and aggregator of omni-media content, I look forward to a media format that answers the call from all device platforms. (The again, I'll take 90% of the platforms just as well....) What do you think?
Flash lite 2.1, flash has marketshare on computers, omni-content, Media devices, media platforms , cross platforms, broadcast 2.0, portable media platforms
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