Public relations are defined as the art or science of establishing and promoting a favorable relationship with the public.
It includes activities to ensure the company has a strong public image. Public relations activities include helping the public to understand the company and its products. Often, public relations are conducted through the media that is, newspapers, television, magazines, etc.
Public relations should be seen as a management function in any organization. An effective communication or public relations plan for an organization is developed to communicate to an audience in such a way the message coincides with organizational goals and seeks to benefit mutual interests whenever possible.
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